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718
718 Boxster
Power 220 kW (300 hp)
Acceleration from 0 - 100 km/h 5,1 s
Top speed 275 km/h
Fuel consumption, combined (WLTP), l/100 km 9.7 - 9.4
CO2 emissions, combined (WLTP) in g/km 220 - 212
Price € 57 360.00 (with VAT)
718 Boxster T
Power
Acceleration from 0 - 100 km/h 5,1 s
Top speed 275 km/h
Fuel consumption, combined (WLTP), l/100 km 9.7 - 9.4
CO2 emissions, combined (WLTP) in g/km 219 - 213
Price € 65 400.00 (with VAT)
718 Boxster S
Power 257 kW (350 hp)
Acceleration from 0 - 100 km/h 4.6 s
Top speed 285 km/h
Fuel consumption, combined (WLTP), l/100 km 10.4 - 10.1
CO2 emissions, combined (WLTP) in g/km 235 - 229
Price € 69 960.00 (with VAT)
718 Boxster GTS 4.0
Power 294 kW / 400 hp
Acceleration from 0 - 100 km/h 4.5 s
Top speed 293 km/h
Fuel consumption, combined (WLTP), l/100 km 10.9 - 10.9
CO2 emissions, combined (WLTP) in g/km 247 - 247
Price € 84 000.00 (with VAT)
718 Spyder
Power 309 kW (420 hj)
Acceleration from 0 - 100 km/h 4.4 s
Top speed 301 km/h
Fuel consumption, combined (WLTP), l/100 km 11.1 - 11.1
Price € 93 480.00 (with VAT)
718 Cayman
Power 220 kW (300 hp)
Acceleration from 0 - 100 km/h 5,1 s
Top speed 275 km/h
Fuel consumption, combined (WLTP), l/100 km 9.7 - 9.3
CO2 emissions, combined (WLTP) in g/km 220 - 212
Price € 55 320.00 (with VAT)
718 Cayman T
Power 220 kW (300 hp)
Acceleration from 0 - 100 km/h 5,1 s
Top speed 275 km/h
Fuel consumption, combined (WLTP), l/100 km 9.6 - 9.4
CO2 emissions, combined (WLTP) in g/km 218 - 213
Price € 63 360.00 (with VAT)
718 Cayman S
Power 257 kW (350 hp)
Acceleration from 0 - 100 km/h 4,6 s
Top speed 285 km/h
Fuel consumption, combined (WLTP), l/100 km 10.3 - 10.1
CO2 emissions, combined (WLTP) in g/km 235 - 228
Price € 67 920.00 (with VAT)
718 Cayman GTS 4.0
Power 294 kW / 400 hp
Acceleration from 0 - 100 km/h 4.5 s
Top speed 293 km/h
Fuel consumption, combined (WLTP), l/100 km 10.9 - 10.9
Price € 81 960.00 (with VAT)
718 Cayman GT4
Power 309 kW (420 hp)
Acceleration from 0 - 100 km/h 4.4 s
Top speed 304 km/h
Fuel consumption, combined (WLTP), l/100 km 11.1 - 11.1
Price € 96 360.00 (with VAT)
911
911 Carrera Coupe
Power 283 kW / 385 hp
Acceleration from 0 - 100 km/h 4,2 s (with Sport Chrono 4.0 s)
Top speed 293 km/h
Fuel consumption, combined (WLTP), l/100 km 10.8 - 10.3
CO2 emissions, combined (WLTP) in g/km 245 - 233
Price € 106 560.00 (with VAT)
911 Carrera 4 Coupe
Power 283 kW / 385 hp
Acceleration from 0 - 100 km/h 4,2 s (with Sport Chrono 4.0 s)
Top speed 291 km/h
Fuel consumption, combined (WLTP), l/100 km 10.9 - 10.3
CO2 emissions, combined (WLTP) in g/km 247 - 234
Price € 114 480.00 (with VAT)
911 Carrera S Coupe
Power 331 kW (450 hp)
Acceleration from 0 - 100 km/h 4,2 s
Top speed 308 km/h
Fuel consumption, combined (WLTP), l/100 km
CO2 emissions, combined (WLTP) in g/km
Price € 122 160.00 (with VAT)
911 Carrera 4S Coupe
Power 331 kW (450 hp)
Acceleration from 0 - 100 km/h 4,2 s
Top speed 306 km/h
CO2 emissions, combined (WLTP) in g/km
Price € 130 080.00 (with VAT)
911 Carrera Cabriolet
Power 283 kW / 385 hp
Acceleration from 0 - 100 km/h 4,4 s (with Sport Chrono 4.2 s)
Top speed 291 km/h
Fuel consumption, combined (WLTP), l/100 km 10.8 - 10.4
CO2 emissions, combined (WLTP) in g/km 245 - 236
Price € 120 960.00 (with VAT)
911 Carrera 4 Cabriolet
Power 283 kW / 385 hp
Acceleration from 0 - 100 km/h 4,4 s (with Sport Chrono 4,2 s)
Top speed 289 km/h
Fuel consumption, combined (WLTP), l/100 km 10.8 - 10.5
CO2 emissions, combined (WLTP) in g/km 246 - 238
Price € 128 880.00 (with VAT)
911 Carrera S Cabriolet
Power 331 kW (450 hp)
Acceleration from 0 - 100 km/h 4,4 s
Top speed 306 km/h
Fuel consumption, combined (WLTP), l/100 km
CO2 emissions, combined (WLTP) in g/km
Price € 136 560.00 (with VAT)
911 Carrera 4S Cabriolet
Power 331 kW (450 hp)
Acceleration from 0 - 100 km/h 4,4 s
Top speed 304 km/h
CO2 emissions, combined (WLTP) in g/km
Fuel consumption, combined (WLTP), l/100 km
Price € 144 480.00 (with VAT)
911 Turbo Coupe
Power kW/hp 427 / 580
Acceleration from 0 - 100 km/h, s 2,8
Top speed km/h 320
Fuel consumption, combined (WLTP), l/100 km 12.3 - 12.0
CO2 emissions, combined (WLTP) in g/km 279 - 271
Price € 186 360.00 (with VAT)
911 Turbo Cabriolet
Power kW/hp 427 / 580
Acceleration from 0 - 100 km/h, s 2,9
Top speed km/h 320
Fuel consumption, combined (WLTP), l/100 km 12.5 - 12.1
CO2 emissions, combined (WLTP) in g/km 284 - 275
Price € 200 040.00 (with VAT)
911 Turbo S Coupe
Power kW/hp 478 / 650
Acceleration from 0 - 100 km/h, s 2,7
Top speed km/h 330
Fuel consumption, combined (WLTP), l/100 km 12.3 - 12.0
CO2 emissions, combined (WLTP) in g/km 278 - 271
Price € 219 360.00 (with VAT)
911 Turbo S Cabriolet
Power kW/hp 478 / 650
Acceleration from 0 - 100 km/h, s 2,8
Top speed km/h 330
Fuel consumption, combined (WLTP), l/100 km 12.5 - 12.1
CO2 emissions, combined (WLTP) in g/km 284 - 275
Price € 233 040.00 (with VAT)
911 Targa 4
Power kW/hp 283 / 385
Acceleration from 0 - 100 km/h, s 4,4 (4,2 s with Sport Chrono)
Top speed km/h 289
Fuel consumption, combined (WLTP), l/100 km 10.9 - 10.5
CO2 emissions, combined (WLTP) in g/km 247 - 239
Price € 128 880.00 (with VAT)
911 Targa 4S
Power kW/hp 331 / 450
Top speed km/h 304
Fuel consumption, combined (WLTP), l/100 km 11.1 - 10.7
CO2 emissions, combined (WLTP) in g/km 253 - 244
Price € 144 480.00 (with VAT)
911 GT3
Power kW/hp at engine rpm 375 / 510, 8400
Top speed km/h 318
Acceleration from 0 - 100 km/h, s 3,4
CO2 emissions, combined (WLTP) in g/km 294
Price € 168 240.00 (with VAT)
Taycan
Taycan
Power unit power, kW / hp / () with Perfomance Battery Plus, kW / hp 240 / 326 (280 / 380)
Acceleration 0-100 km/h (w/Launch Control), s 5,4
Top speed km/h 230
Electrical consumption combined, kWh/100 km, WLTP 24,8 - 20,4
CO2-emissions, g/km 0
Price € 83 400.00 (with VAT)
Taycan 4S
Power unit power in kW / hp 320 / 435 (360 / 490)
Acceleration 0-100 km/h (w/Launch Control), s 4,0
Top speed km/h 250
Electrical consumption combined, kWh/100 km 25,6 - 21,0
CO2 emissions in g/km 0
Price € 106 560.00 (with VAT)
Taycan Turbo
Power unit power in kW / hp () Overboost Power with Launch Control up to kW / hp 460 / 625 (500 / 680)
Acceleration 0-100 km/h (w/Launch Control), s 3,2 s
Top speed km/h 260
Electrical consumption combined, kWh/100 km 26,6 - 22,9
CO2 emissions in g/km 0
Price € 153 480.00 (with VAT)
Taycan Turbo S
Power unit power in kW / hp () Overboost Power with Launch Control up to kW / hp 460 / 625 (560 / 761)
Acceleration 0-100 km/h (w/Launch Control), s 2,8 s
Top speed km/h 260
Electrical consumption combined, kWh/100 km 25,6 - 24,3
CO2 emissions in g/km 0
Price € 187 080.00 (with VAT)
Panamera
Panamera
Power kW/hp 243 / 330
Acceleration from 0 - 100 km/h, s 5,6 (5,4 (Sport Chrono)
Top speed km/h 270
Fuel consumption, combined (WLTP), l/100 km 11.4 - 10.2
CO2 emissions, combined (WLTP) in g/km 258 - 232
Price € 93 840.00 (with VAT)
Panamera 4
Power 243 kW (330 hp)
Acceleration from 0 - 100 km/h 5,3 s (5,1 s with Sport Chrono Package)
Top speed 268 km/h
Fuel consumption, combined (WLTP), l/100 km 11.3 - 10.4
CO2 emissions, combined (WLTP) in g/km 257 - 235
Price € 97 920.00 (with VAT)
Panamera 4 E-Hybrid
Engine power in kW / hp at engine rpm Двигатель внутреннего сгорания: 243 / 330; 5.400 - 6.400; Электродвигатель: 100 / 136; Всего: 340 / 462
Top speed km/h 280
Fuel consumption, combined (WLTP), l/100 km 2.5 - 2.0
CO2 emissions, combined (WLTP) in g/km 57 - 45
Price € 113 520.00 (with VAT)
Panamera 4S
Engine power in kW / hp at engine rpm 324 / 440; 5 650 - 6 600
Acceleration from 0 - 100 km/h, s 4,3 (4,1)
Max. torque in Nm at engine rpm 550; 2 000 - 5 500
Fuel consumption, combined (WLTP), l/100 km 11.3 - 10.3
CO2 emissions, combined (WLTP) in g/km 256 - 234
Price € 118 560.00 (with VAT)
Panamera 4S E-Hybrid
Engine power in kW / hp at engine rpm Comb.eng.: 324 / 440; 5.650 - 6.600; El.mach.: 100 / 136; 2.800; Total system: 412 / 560; 6.000
Electric Range WLTP City (EAER City) 49 - 54 km
Top speed km/h 298
CO2 emissions, combined (WLTP) in g/km 64 - 51
Price € 130 560.00 (with VAT)
Panamera GTS
Power kW/hp at engine rpm 353 / 480; 6.500
Acceleration from 0 - 100 km/h, s 3,9
Top speed km/h 300
Fuel consumption, combined (WLTP), l/100 km 13.1 - 12.1
Price € 141 000.00 (with VAT)
Panamera Turbo S
Power kW/hp at engine rpm 463 / 630; 6.000
Acceleration from 0 - 100 km/h, s 3,1
Top speed km/h 315
Fuel consumption, combined (WLTP), l/100 km 13.2 - 12.8
CO2 emissions, combined (WLTP) in g/km 298 - 289
Price € 185 280.00 (with VAT)
Panamera Turbo S E-Hybrid
Engine power in kW / hp at engine rpm Двигатель внутреннего сгорания: 420 / 571; 5.750 - 6.000; Электродвигатель: 100 / 136; Всего: 515 / 700
Top speed km/h 315
Fuel consumption, combined (WLTP), l/100 km 2.9 - 2.7
CO2 emissions, combined (WLTP) in g/km 66 - 61
Price € 191 280.00 (with VAT)
Panamera 4 Executive
Power kW/hp at engine rpm 243 / 330; 5.400 - 6.400
Acceleration from 0 - 100 km/h, s 5,4 (Sport Chrono 5,2)
Top speed km/h 267
Fuel consumption, combined (WLTP), l/100 km 11.3 - 10.6
CO2 emissions, combined (WLTP) in g/km 257 - 240
Price € 107 640.00 (with VAT)
Panamera 4S E-Hybrid Executive
Power kW/hp at engine rpm Comb.eng.: 324 / 440; 5.650 - 6.600; El.mach.: 100 / 136; 2.800; Total system: 412 / 560; 6.000
Electric Range WLTP City (EAER City) 48 - 52 km
Acceleration from 0 - 100 km/h, s 3,8
Top speed km/h 298
CO2 emissions, combined (WLTP) in g/km 65 - 54
Price € 144 480.00 (with VAT)
Panamera Turbo S Executive
Power kW/hp at engine rpm 463 / 630; 6.000
Acceleration from 0 - 100 km/h, s 3,2
Top speed km/h 315
Fuel consumption, combined (WLTP), l/100 km 13.2 - 12.9
CO2 emissions, combined (WLTP) in g/km 299 - 293
Price € 198 840.00 (with VAT)
Panamera Sport Turismo
Panamera 4 Sport Turismo
Power 243 kW (330 hp)
Acceleration from 0 - 100 km/h 5,3 s (5,1 s)
Top speed 263 km/h
Fuel consumption, combined (WLTP), l/100 km 11.5 - 10.7
CO2 emissions, combined (WLTP) in g/km 260 - 242
Price € 100 800.00 (with VAT)
Panamera 4S Sport Turismo
Power kW/hp at engine rpm 324 / 440; 5.650 - 6.600
Acceleration from 0 - 100 km/h, s 4,3 (4,1)
Top speed km/h 289
Fuel consumption, combined (WLTP), l/100 km 11.5 - 10.7
CO2 emissions, combined (WLTP) in g/km 260 - 242
Price € 123 360.00 (with VAT)
Panamera 4S E-Hybrid Sport Turismo
Power kW/hp at engine rpm Comb.eng.: 324 / 440; 5.650 - 6.600; El.mach.: 100 / 136; 2.800; Total system: 412 / 560; 6.000
Electric Range WLTP City (EAER City) 49 - 53 km
Acceleration from 0 - 100 km/h, s 3,7
Top speed km/h 293
CO2 emissions, combined (WLTP) in g/km 67 - 55
Price € 133 440.00 (with VAT)
Panamera GTS Sport Turismo
Power kW/hp at engine rpm 353 / 480; 6.500
Acceleration from 0 - 100 km/h 3,9 s
Top speed 292 km/h
Fuel consumption, combined (WLTP), l/100 km 13.2 - 12.4
Price € 143 880.00 (with VAT)
Panamera Turbo S Sport Turismo
Power kW/hp at engine rpm 463 / 630; 6.000
Acceleration from 0 - 100 km/h, s 3,1
Top speed km/h 315
Fuel consumption, combined (WLTP), l/100 km 13.3 - 13.0
CO2 emissions, combined (WLTP) in g/km 302 - 295
Price € 188 160.00 (with VAT)
Panamera Turbo S E-Hybrid Sport Turismo
Power kW/hp at engine rpm Comb.eng:420 / 571; 5.750 - 6.000; El.mach: 100 / 136; Total system: 515 / 700
Top speed km/h 315
Acceleration from 0 - 100 km/h, s 3,2
Fuel consumption, combined (WLTP), l/100 km 3.0 - 2.9
CO2 emissions, combined (WLTP) in g/km 69 - 65
Price € 194 160.00 (with VAT)
Macan
Macan
Power 180 kW (245 hj)
Acceleration from 0 - 100 km/h 6,7 s (6,5 with Sport Chrono package)
Top speed 225 km/h
Fuel consumption, combined (WLTP), l/100 km 11.0 - 10.2
CO2 emissions, combined (WLTP) in g/km 250 - 232
Price € 60 960.00 (with VAT)
Macan S
Power 260 kW (354 hp)
Acceleration from 0 - 100 km/h 5.3 s (5,1 with Sport Chrono package)
Top speed 254 km/h
Fuel consumption, combined (WLTP), l/100 km 11.8 - 10.7
CO2 emissions, combined (WLTP) in g/km 267 - 243
Price € 66 600.00 (with VAT)
Macan GTS
Power 280 kW (380 hp)
Acceleration from 0 - 100 km/h 4.9 s (4.7 with Sport Chrono package)
Top speed km/h 261
Fuel consumption, combined (WLTP), l/100 km 11.8 - 11.3
CO2 emissions, combined (WLTP) in g/km 268 - 255
Price € 79 200.00 (with VAT)
Macan Turbo
Power 324 kW / 440 hp
Acceleration from 0 - 100 km/h 4,5 s (4,3 with Sport Chrono package)
Top speed 270 km/h
Fuel consumption, combined (WLTP), l/100 km 12.0 - 11.4
CO2 emissions, combined (WLTP) in g/km 271 - 259
Price € 93 120.00 (with VAT)
Cayenne
Cayenne
Power 250 kW (340 hp)
Acceleration from 0 - 100 km/h 6,2 s
Top speed 245 km/h
Fuel consumption, combined (WLTP), l/100 km 12.5 - 11.5
CO2 emissions, combined (WLTP) in g/km 283 - 259
Price € 77 760.00 (with VAT)
Cayenne S
Power 324 kW (440 hp)
Acceleration from 0 - 100 km/h 5,2 s
Top speed 265 km/h
Fuel consumption, combined (WLTP), l/100 km 12.9 - 11.8
CO2 emissions, combined (WLTP) in g/km 292 - 268
Price € 95 640.00 (with VAT)
Cayenne E-Hybrid
Power 3.0 l, 250 kW / 340 hp + 100 kW (136 hp)
Acceleration from 0 - 100 km/h 5.0 s
Top speed 253 km/h
Fuel consumption, combined (WLTP), l/100 km 3.7 - 3.1
CO2 emissions, combined (WLTP) in g/km 83 - 71
Price € 92 880.00 (with VAT)
Cayenne GTS
Power kW/hp 338 / 460
Acceleration from 0 - 100 km/h, s 4,8 (4,5 Sport Chrono)
Top speed km/h 270
Fuel consumption, combined (WLTP), l/100 km 14.1 - 13.3
CO2 emissions, combined (WLTP) in g/km 319 - 301
Price € 114 360.00 (with VAT)
Cayenne Turbo
Power 404 kW (550 hj)
Acceleration from 0 - 100 km/h 4,1 s (3,9 s Sport Chrono)
Top speed 286 km/h
Fuel consumption, combined (WLTP), l/100 km 14.1 - 13.5
CO2 emissions, combined (WLTP) in g/km 319 - 305
Price € 144 000.00 (with VAT)
Cayenne Turbo S E-Hybrid
Power 4.0 l, 404 kW / 550 hp. + 100 kW (136 hp)
Acceleration from 0 - 100 km/h 3.8 s
Top speed 295 km/h
Fuel consumption, combined (WLTP), l/100 km 4.1 - 3.8
CO2 emissions, combined (WLTP) in g/km 92 - 86
Price € 175 200.00 (with VAT)
Cayenne Coupé
Power 250 kW (340 hp)
Acceleration from 0 - 100 km/h 6,0 s
Top speed 243 km/h
Fuel consumption, combined (WLTP), l/100 km 12.5 - 11.6
Price € 85 320.00 (with VAT)
Cayenne E-Hybrid Coupé
Power 3.0 l, 250 kW / 340 hp + 100 kW (136 hp)
Acceleration from 0 - 100 km/h 5.1 s
Top speed 253 km/h
Fuel consumption, combined (WLTP), l/100 km 3.7 - 3.2
CO2 emissions, combined (WLTP) in g/km 85 - 73
Price € 97 680.00 (with VAT)
Cayenne S Coupé
Power 324 kW (440 hp) (5700 - 6600)
Acceleration from 0 - 100 km/h 5,0 s
Top speed 263 km/h
Fuel consumption, combined (WLTP), l/100 km 12.9 - 12.0
CO2 emissions, combined (WLTP) in g/km 292 - 271
Price € 101 640.00 (with VAT)
Cayenne GTS Coupé
Power kW/hp 338 / 460
Acceleration from 0 - 100 km/h, s 4,5
Top speed km/h 270
Fuel consumption, combined (WLTP), l/100 km 14.0 - 13.3
CO2 emissions, combined (WLTP) in g/km 318 - 302
Price € 118 800.00 (with VAT)
Cayenne Turbo Coupé
Power 404 kW (550 hp)
Acceleration from 0 - 100 km/h 3,9 s
Top speed 286 km/h
Fuel consumption, combined (WLTP), l/100 km 14.1 - 13.5
CO2 emissions, combined (WLTP) in g/km 319 - 307
Price € 149 520.00 (with VAT)
Cayenne Turbo S E-Hybrid Coupé
Power 4.0 l, 404 kW / 550 hp + 100 kW (136 hp)
Acceleration from 0 - 100 km/h 3.8 s
Top speed 295 km/h
Fuel consumption, combined (WLTP), l/100 km 4.1 - 3.8
CO2 emissions, combined (WLTP) in g/km 92 - 86
Price € 179 400.00 (with VAT)
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Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.

“The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” says Frédéric Arnault, CEO of TAG Heuer. “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

Two histories – one passion

For over half a century, the stories of the two companies have intersected. Similarities of heritage can be traced all the way back to the entrepreneurs of Porsche and TAG Heuer. Edouard Heuer and Ferdinand Porsche were pioneers whose visions changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche constructed a new electric wheel hub motor. Both these accomplishments earned medals at World Fairs held in Paris 11 years apart. Heuer was honoured in 1889, the first Lohner-Porsche Electromobile with this innovation was presented at the Expo in Paris in 1900.

The true cornerstones of today’s partnership, however, are descendants of the brands’ founders. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the name of Porsche would be inextricably linked with race track success all around the world – including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful sportscar engine at this time ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action. Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its 911 model.

Steve McQueen and the Heuer logo

Just as the Porsche 911 had done for automobiles, the Heuer Monaco broke with the familiar design codes of traditional watchmaking. Its innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to the renowned sportscar manufacturer with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert.

In 2005, at the premiere of the film Jo Siffert: “Live Fast, Die Young”, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the paddock was wearing Heuer watches by the end of the 1969 season!” It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

TAG-Turbo Engine – made by Porsche for the McLaren team

With its sale to the TAG Group, Heuer became TAG Heuer in the mid-1980s. At this time, the Porsche and TAG Heuer jointly developed and produced the TAG Turbo Engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986. In 1999, the relationship between Porsche and TAG Heuer grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration.

New sports partnerships

In its second year, the TAG Heuer Porsche Formula E Team will now fight for the World Championship. Behind the wheel of Porsche’s all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup. In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. In addition, the watch brand is stepping in as global partner in Porsche’s ‘classic’ events and rallies.

Passion for tennis and golf

Moreover, both brands share their strong passion for tennis and golf. The main tennis event is the Porsche Tennis Grand Prix in Stuttgart. This was launched in 1978, and the sports car manufacturer has been the organizer since 2002. TAG Heuer will accompany the event, which has repeatedly been named the most popular tournament in its category, as an official partner for watches and chronographs. In golf, Porsche has been the title sponsor of the Porsche European Open, one of the most traditional tournaments on the European Tour, since 2015. This year, TAG Heuer will be present as a partner for the first time here.

Finally, the brands are committed to creating unforgettable moments together in the future through the various Porsche Experiences.

The TAG Heuer Carrera Porsche Chronograph

Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

Page last updated at en: 05.02.2021